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Whole Dog Journal's 2010 Dry Dog Food Review
Quote: “I'd like to quickly dismiss the idea that any of the pet food
giants,Iams and Eukanuba, Purina, Science Diet, et. al., could possibly make dry
dog foods that are as good as the foods that have a regular presence on Whole
Dog Journal's “approved foods” list. The fact is, though, of course they could;
they have all the resources needed to do so. They could bury most of the
competition in the “natural and holistic” niche . . . if they followed through
and used only the same high quality ingredients typically used by the smaller,
boutique brands. But they generally stop short, perhaps because they are
unaccustomed to paying a lot for their raw materials, or marketing the products
at a correspondingly high sales price? On the other hand, so do what I'd call
“posers”, the catch-up products churned out by the pet food industry giants in
an effort to grab some of that “natural and holistic dog care” market share.
These products beg the question: Can corporate titans produce foods of the same
quality as the little “boutique” companies that were founded on the concept of
producing only the very best, healthiest dog foods?”
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To subscribe and read the full article click here. Whole Dog Journal February, 2010